Job Title: Junior Data Analytics Marketer
Overview: We are seeking a talented and driven individual to join our team as a Junior Data Analytics Marketer. In this role, you will be responsible for supporting our marketing efforts through data analysis, reporting, and insights generation. You will work closely with the marketing team to optimize campaigns, identify areas for improvement, and drive business growth through data-driven decision-making. This is an exciting opportunity for someone passionate about marketing and analytics to kickstart their career in a dynamic and fast-paced environment.
Responsibilities:
- Collect, clean, and analyze marketing data from various sources including digital platforms, CRM systems, and market research.
- Develop and maintain dashboards and reports to track key performance metrics (KPIs) and provide actionable insights to stakeholders.
- Conduct A/B testing and experiments to optimize marketing campaigns and strategies.
- Assist in audience segmentation and targeting for personalized marketing initiatives.
- Collaborate with cross-functional teams to integrate data-driven approaches into marketing initiatives.
- Stay updated on industry trends, best practices, and emerging technologies in data analytics and marketing.
- Support ad-hoc analytical projects and requests as needed.
Requirements:
- Bachelor’s degree in Marketing, Statistics, Economics, Mathematics, or a related field.
- Strong analytical skills with proficiency in Excel, SQL, and data visualization tools such as Tableau or Power BI.
- Familiarity with digital marketing channels and platforms (e.g., Google Analytics, Facebook Ads Manager, LinkedIn Campaign Manager).
- Ability to interpret data and generate actionable insights to drive marketing strategies.
- Excellent communication skills with the ability to present findings to non-technical stakeholders.
- Detail-oriented with a proactive and problem-solving mindset.
- Prior experience or internships in marketing analytics or data analysis is a plus.
Benefits:
- Competitive salary and benefits package.
- Opportunities for career growth and advancement.
- Collaborative and supportive work environment.
- Ongoing training and development opportunities.
- Exposure to diverse marketing initiatives and projects.
Join our team and become part of a dynamic organization where your analytical skills will be valued and your contributions will make a meaningful impact on our marketing efforts. Apply now to embark on an exciting journey in data-driven marketing!