About Us
An American owned and operated company since 1898, W.B. Mason has been delivering workplace essentials to keep businesses running for over 120 years. A leader in B2B eCommerce, Supply Chain Management and Distribution, you’ve probably seen our iconic red and yellow trucks, adorned with the image of our founder William Betts Mason, as they deliver tens-of-thousands of orders each day throughout New England and the Eastern United States.
Originally built on Office Supplies, we’ve since expanded to offer innovative, cost effective and customized solutions to an ever-evolving set of business requirements; selling and delivering over 15 product lines that span from Janitorial Supplies, Food Service, Shipping & Packaging, Breakroom and Furniture, to everything in between for every type of business.
About the Opportunity
The Marketing team at W.B. Mason can be best described in one word – Magnificent. We take immense pride in cultivating our brand image, vast portfolio of products, dynamic vendor relationships and go-to-market strategy.
Working in support of our Category Merchandising team, the Site Merchandising Specialist helps create a best-in-class website shopping experience.
Eligible Locations
This position is located in our Corporate Headquarters office in Brockton, MA.
Set in a Hybrid work environment, this role will work partly remote and partly in-office, with in-office time required for training.
Essential Duties and Responsibilities
- Implement and optimize site merchandising strategies that focus on maximizing customer conversion and product findability
- Effectively balance optimal customer experience, internal company initiatives, and key vendor strategies.
- Assist in the organization and execution of new product additions to site leveraging competitive research and internal search data.
- Manage product display page experiences including the organization of products into families/SKU Groups. Identify which product groupings make sense, which attributes to display, and communicate relevant attribute data gaps to Content.
- Conduct comprehensive marketplace and competitive research to establish benchmarks for best practices and trends in the areas of product assortment, categorization, site navigation, sorting, and search faceting
- Effectively communicate insights and recommendations to company stakeholders in Category Merchandising, Purchasing, Marketing, Content and Analytics.
- Work closely with Category Merchandising to understand category strategies, key vendor partnerships and new vendor partnerships
- Gain a savvy understanding of company reporting tools including, but not limited to, Adobe Analytics and Power BI, to monitor and analyze site KPIs and user behavior.
- Evaluate data to gain an understanding of product performance, customer intent, needs, and shopping behaviors; identify opportunities to improve short-term performance and inform longer-term strategies
- Develop project plans, prepare site proposals and make recommendations for evaluation.
- Demonstrates ownership of the site experience, exhibits a feeling of personal accountability for meeting goals and objectives.
Knowledge, Skills and Abilities
- Attention to detail, deadline-driven and goal- and results-oriented
- Ability to build and maintain productive cross-functional relationships
- Strong research, problem-solving and project management skills
- Strong business acumen and analytical skills, particularly using data sets to problem solve, with a strong ability to achieve results
- Ability to communicate effectively with all levels inside the organization via phone, email, video conferencing and in-person interactions
Education and/or Experience
- Bachelor’s degree required
- Must have an expected graduation date of May 2025 or be a recent alumni
- If an alumni, 1-2 years experience in ecommerce, site merchandising, marketing or related experience required.
- Must possess a strong grasp of data analysis and exceptional computer skills, including proficiency in Microsoft Excel
Minimum Qualifications To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed above are representative of the knowledge, skill and/or ability required.
Physical Demands The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to stand, walk, speak and hear. The employee is frequently required to sit. The employee is frequently required to use hands and fingers for data entry. The employee must regularly lift and/or move up to 20 pounds. The Employer retains the right to change or assign other duties to this position.
W.B. Mason Company, Inc. will endeavor to make a reasonable accommodation to the known physical or mental limitations of qualified individuals with disabilities. Applicants who require a reasonable accommodation for any part of the application or hiring process may contact us at ADAassistance@wbmason.com or 1-888-926-2766.
Equal Opportunity Employer
W.B. Mason Company, Inc. is an Equal Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status.
