Accountable for all content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention. This position will have a strong grasp of current marketing tools and strategies to lead integrated digital marketing campaigns from concept to execution and provide analytics. Work includes consultations, research, strategic planning, focal groups/formal analysis, and project management in all areas of responsibility. Provides insight and guidance to campus marketing staff across media to strengthen and manage the brands of all Campus Service areas. Ability to perform duties as an active participant in the marketing team and lead appropriate initiatives.
Identifies and evaluates new digital technologies and uses web analytics tools to measure site traffic, to better optimize marketing campaigns, email marketing, social media umbrella, digital displays, and paid/unpaid search advertising, lead generation while protecting university brand and ensuring accessibility compliance of media.
Responsible for implementing, and managing all Campus Services digital and creative written content on websites, social media channels, blogs, newsletters, press releases and news articles, surveys, eCommerce, digital displays, and marketing campaigns that promote the specific and comprehensive Campus Service areas, products, and/or services.
Enhance brand awareness within the digital space on all platforms as well as drive website traffic and acquire leads/customers. Provides support, and act as the primary liaison for front-end design and updates of the websites, social media, digital advertising, digital menu boards, surveys, and analytics.
Manages software administration needs for Campus Services Marketing department systems including, but not limited to Formstack, Cascade, Qualtrics, Adobe, Fourwinds, WordPress, Social media channels, and email platforms.
Collaborate with internal and external stakeholders of Miami University to further marketing initiatives and strategies for all units within Campus Services and attend departmental marketing meetings as necessary with Account Managers of each area of Campus Services.
Utilize strong analytical tools and demonstrates the ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints with a dual-minded approach. One that is highly creative and an excellent writer but can also be process-driven and rely on data to make analytic decisions.
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate. Aptitude for optimizing landing pages and user funnels to create customer conversion.