The Social Media Editor helps guide the social news strategy for Connecticut Public on each of its social platforms with a goal of expanding and growing our audience and managing the overall digital news image. This editor will have a passion for public media and experience in visual and digital storytelling and social media news strategy and tactics. The role works closely the Digital Service Bureau on the strategy, execution, focusing on growth and engagement. This Social Media editor role also works with groups across CT Public, including Television and Radio Programming, Marketing and Membership teams.
The art of storytelling is at the core of all of the Connecticut Public’s initiatives. Those initiatives have exploded in the last several years, as the organization has pursued a bold new direction within the turbulent news industry: transforming a significant portion of its corporate headquarters and staff into a journalism focused organization. Our Social Media News Editor plays a vital role in this initiative. Come join our team and find our next opportunity!
Essential Job Functions
Our Social Media Editor provides a wide range of services in collaboration with many departments across the organization. Applicants must have the ability to complete the following essential job functions:
- Works under the guidance of the Chief Content Officer to set CT Public’s social media news strategy for each existing social platform.
- Monitors CT Public’s social media accounts for performance on each platform, working closely with Audience Intelligence.
- Works closely with both CT Public’s Content team and the Digital Service Bureau to execute strategy.
- Monitors social media platform news and developments; suggests ways CT Public can use new platforms, tools and tactics.
- Works with radio originals shows, news desks, and television projects to develop social media plans on major coverage areas and/or events.
- Works with Senior News Editors to make decisions on how CT Public will display big stories and breaking news on main social accounts.
- Sets social media best practices and regularly communicates with staff to train and coach others to strengthen their own social media skills.
- Conceptualizes, creates, and collaborates with Visuals to creates visually compelling digital content with videos, photos and graphics to engage and inform digital and social media audiences.
- Works closely with CT Public’s leaders on Ethics and Standards to manage social media policy for journalists; raises ethical issues when necessary.
- Monitors social media conversations for audience feedback, to develop deeper engagement and to generate story ideas and incorporate into our storytelling
Our Social Media Editor has many responsibilities. Duties include, but are not limited to:
- Assists in managing editorial relationship with social networks (Facebook, Twitter, etc.).
- Drives learning and understanding of interns, reporters, and on occasion member stations on how to use social media platforms and tools.
- Edits and posts news social content by reporters, hosts and contributors.
- Works closely with Audience Intelligence to understand and analyze metrics, including Chartbeat and Google Analytics, to understand and better serve the digital audience.
- Engages and interacts with audiences on all social media platforms.
Additional duties may be required.
Knowledge, Skills, and Abilities
- Working on large complex projects in a fast-paced environment and handling multiple and changing priorities simultaneously.
- Social media and/or digital journalism.
- How complex organizations operate with the skill and ability to make the right internal and external connections to drive work forward, while anticipating potential shifts in work.
- The mission and purpose of public media.
- A variety of social media channels including Instagram, Twitter, Facebook, and YouTube.
- Writing, editing and producing content for multiple platforms: broadcast, digital and social.
- Idea generation, self-starting, and willing collaborator.
- Managing relationships with social media companies (Facebook, Twitter, Snapchat, etc.).
- Defining problems, collecting data, and establishing facts in order to draw valid conclusions as a change agent.
- Working in fast-paced environment, making smart, fast, solid editorial decisions with close attention-to-detail, while under pressure and under strict deadlines.
- Writing, computer literacy (O365, Smartsheets), and strong technical skills in social media software.
- Working in Microsoft Office software (Word, Excel, PowerPoint, Access, etc.);
- Photography and photo editing using Adobe Photoshop.
- Video production and editing skills using Adobe Premiere.
- Identify with the mission and purpose of Connecticut Public.
- Adapt, be audience focused and possess a curious mindset with a commitment to creating an inclusive work environment.
- Work with reporters, producer, the Visuals Team and other editors in environments that include remote offices. Possess a visceral distaste for office politics and gossip.
- Produce strong headlines and content for platform-specific audiences.
- Be receptive to change as media strategy and market demands dictate.
- Solve practical problems and deal with a variety of concrete variables in diverse situations.
- Gather and/or analyze market data, conduct research, define problems, and establish facts in order to draw valid conclusions as a change agent.
- Solve practical problems and deal with a variety of concrete variables in diverse situations and with diverse constituencies.
- Lead multiple projects concurrently while paying close attention to detail.
- Consistently work well with others, demonstrating at all times respect for the diverse constituencies.
- Work in a collegial, supportive, highly team-oriented environment, yet possess initiative, self-motivation and work with minimal supervision.
Job functions are typically performed under conditions such as those found in general office or administrative work. This position is not substantially exposed to adverse environmental conditions, although we are currently fully COVID remote until public health officials deem it safe and healthy to return to the office.
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the essential functions of this job, the employee is regularly required to sit for prolonged periods, stand, and talk, lift objects of less than twenty (20) pounds, and hear. Manipulative skills, which require hand-eye coordination, such as reading or typing, writing, and filing are also required. Additionally, the employee must have the ability to concentrate for extended periods with frequent interruption and understand and relate to the concepts behind specific ideas. Has the potential to be a high stress environment with deadline pressures. These physical demands, with or without reasonable accommodations, are required to perform the essential functions of this job.
Position Type/Expected Hours of Work
This is a full-time salary exempt position. Duties are routinely performed Monday through Friday from 9:00 a.m. to 5:00 p.m. Some morning, nights, weekends, and holiday hours might be necessary.
Education and Experience
Bachelor’s degree in Communications or Journalism with a minimum of five (5) or more years experience in journalism, social media, or a closely related field AND/OR an equivalent level of education, training, and experience.