This position is hiring for a full-time role for a candidate that has already graduated.
The Analyst will work closely with the VP to support a portfolio of clients from various verticals who are investing in any combination search, social, digital video, programmatic display, linear TV, and OTT TV. Responsible for collecting, organizing, and analyzing data to find performance media insights. Responsible for managing a portfolio of reports in Tableau and Excel.
Broadbeam Media is a new independent performance media agency with a focus on video. We were founded on the idea that no other ad format can top the sight/motion/sound impact of video, but the media landscape for delivering video impressions is fragmented and rapidly evolving. We cut through the confusion and evaluate all video opportunities against a single goal: efficient reach and attributed ROI.
In the US, $70B is spent on linear TV ads per year, but consumers are cord cutting at an increasing rate. Netflix, Amazon, and other OTT / online video platforms are growing but ad inventory is limited inventory quality varies greatly. Broadbeam sits at the collision point of these two worlds with a mission to find the best mix of impressions for our performance driven clients. We take a modern “digital” approach to executing linear TV that is fueled by data and analytics. Our strategic planners scrutinize all new video media outlets through the lens of performance marketing. Our digital media team is there to capture the consumer demand that is created. At Broadbeam we deliver efficient reach and ROI via a unique approach to planning, executing, and optimizing video media.
Advanced Media Analytics: Our core offering is finding the best mix of media and linking to performance outcomes (leads & sales). The primary responsibility for the Analyst and his / her team will be anything that improves upon this core offering via observations from testing or analytics. Specifically, this includes looking for links between performance and: initiated / influenced touchpoints, path length, days to convert, mobile / desktop, geography, creative, creative sequence, daypart, placement, channel, and completive share (spend and voice).
Data Visualization and Advanced Reporting: Support client campaign reporting in Tableau, Datorama and Excel. Responsibilities Include data manipulation in SQL, overarching reporting strategy, and design of visualizations.
Data Strategy: Finding insights in disparate data sources that can refine our marketing strategy. This data will include 1st and 3rd party data, website visitation trends, adserver logs, Comscore and other research sources, offline data trends.
Modelling & Forecasting: Utilizing advanced statistical and programming in Python or R to support overall development and improvements of proprietary models and tools for media attribution modelling and other needs. Leveraging advanced testing principles and philosophies to ensure test reliabilities and hypothesis testing.
Innovation & Development of Broadbeam Tools: The Analyst will support longer term “build” projects that contribute amazing new solutions to our overall offering. This is an opportunity to think broader, work closely with senior leadership teams, and participate in new business efforts.
1+ years in marketing analytics with a focus on digital analytics, Television, and/or Online Video. Proven track record of directly supporting clients with a suite of analytical solutions. Experience on the agency side is strongly preferred however, data visualization or consultancy experience will also be considered.
The ability to translate results into clear, concise presentations, written reports, and data visualizations. Experience and comfort in presenting to high value audiences and potential clients.
Knowledge of multiple media types including: SEM, SEO, social paid, social earned / owned, display, video, & TV; experience or knowledge of media-buying and planning process is preferred.
Strong knowledge of media trends including emerging channels and innovations. A tendency to stay tuned-in to the most recent developments through research and networking.
Resourceful, adaptable, and creative — must bring fresh insights and not be discouraged when all the data is not readily available.
Educational background in a statistical or analytical field: Graduate degree is a strong plus but not required.
Expert in Excel
Highly proficient in a statistical analysis principles and software packages (R, SPSS, SAS, Minitab)
Highly skilled in accessing data from relational databases (SQL, Python)
Experience overseeing the build out of campaigns and extracting data from adservers and publisher platforms
Experience with BI tools including Tableau & Datorama
Experience with Google Analytics is preferred
Experience with digital media research tools is preferred: Comscore, Nielson
Working knowledge of Digital Marketing including but not limited to: Trafficking, Tagging, Programmatic Bidding, Segmentation.
This position does not require any regularly scheduled travel.