Arts, Music, Design & MarketingBusiness StudiesClass YearJuniorMarketing, Communications & Public RelationsSophomore

MKT 250 Developing Market Insights

This course provides a fundamental understanding of how leading businesses use marketing research to develop deeper marketing insights. Marketing is an intensely data-driven field, and a good marketing manager must be comfortable directing, using, and interpreting marketing research studies. Marketing research is often used to investigate the consumer experience, develop deeper insight into the needs of the consumers, and to aid marketing managers in making decisions around new advertising campaigns, new product development, finding new markets, and adapting to the changing business environment. In this course, students will learn to design, conduct, analyze, interpret and present marketing research studies using the most common marketing research techniques including interviews, focus groups, observations, surveys, and field experiments. Prerequisite: MKT 101. Co-requisite: ECO 115 (or any other statistics course)