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MKT 346 – Sport Media and Communication

This course introduces students to the role of communications in sports as well as the growing usage of new media technology. Students will explore the various channels for communication within the sport industry and how sport organizations communicate with their target markets and other stakeholders. Areas of focus will include the use of public relations, television, radio, print media, as well as digital technologies. Learn how sport organizations leverage new technology such as the internet, mobile technology, social networking, streaming video, and user-enhanced content.

This class would be beneficial for any student interested in career fields such as sports management, business, marketing, media, communications, social media, public relations, or advertising.

Pre-requisite: MKT 101