MKT 308 – Consumer Marketing Behavior

This course is an in-depth examination of the processes involved when individuals or groups select, purchase, use, and dispose of products, services, and ideas to satisfy their needs and wants. Understanding consumer behavior from the complex perspectives of environmental, individual, and psychological influences provides a foundation for the formulation of effective marketing strategies.

Students interested in business analytics, advertising, purchasing, market research, brand development, product strategy, marketing, communications, public relations, or writing may want to consider taking this course.

Prerequisite: MKT 101