MKT 101 Principles of Marketing

This introductory course assesses the impact of environmental forces on the practice of marketing. Students will learn the fundamentals of the marketing mix. The course covers the following: target market identification, market research, consumer behavior, product positioning, distribution, communications (personal selling, advertising, sales promotion, and public relations), and pricing decisions.

Ideally, should not be taken in same semester as MGT 100.

Bailey,  Hill, Leonard/Three credits.