Business & Management

Defining Interest Communities: Pathways for Discovery, Purpose, and Vocation

Interest Communities serve as starting points for exploration, not boundaries. Every student’s path is unique, and the skills you develop through Assumption’s liberal arts education open doors to countless possibilities.

Each Interest Community highlights common academic pathways at Assumption University. For simplicity in web navigation, we’ve organized related areas of study that connect to this passion area. These groupings are meant to help you connect your coursework, experiences, and goals, but they are not intended to define or limit your options.

Rooted in the liberal arts and guided by our mission to awaken a sense of wonder, discovery, and purpose, Assumption challenges you to think critically, communicate effectively, and act with thoughtful citizenship. Whether you study biology, philosophy, business, or the arts, your education here prepares you to thrive in diverse fields and serve the common good.

Your journey of meaning, purpose, and vocation extends far beyond your major. Explore freely. Your path may include electives, double majors, minors, or concentrations across disciplines. Your career direction will reflect your curiosity, values, and the connections you build along the way, not just your academic label.

Explore Business & Management Programs at Assumption University.

Management – Prepares future leaders and ethical problem-solvers for versatile roles across corporate, healthcare, and nonprofit sectors through a unique blend of comprehensive business strategy and liberal arts values.

Marketing – Blends hands-on business and digital education with a strong liberal arts foundation, equipping students with the analytics, branding, and strategic communication skills required to lead in a global economy.

Marketing with a Concentration in Digital Marketing – Focuses on hands-on experience with SEO, social media, and web analytics, giving students the real-world skills to launch targeted campaigns and make sharp, data-driven decisions for local businesses.

Marketing with a Concentration in Sales – Teaches in-demand sales skills like B2B selling and digital sales management, training students to become sharp communicators and problem solvers who can navigate a fast-paced, rapidly changing marketplace.

International Business – Combines a strong business core with liberal arts disciplines like foreign languages and global politics, giving students the cultural awareness and market insights needed to manage diverse international environments.

Sport Management – Provides a foundation in the multi-billion-dollar sports business through coursework in analytics, marketing, and media, while giving students the network to apply for competitive internships with partners like the Worcester Red Sox.

Discover Common Pathways to Purpose & Vocation in Business & Management

Note: These example occupations are provided to spark inspiration and exploration of interest. This is not an exhaustive list, rather a starting point.

Athletic Communications Coordinator – Manage public-facing media, team statistics, and press operations for professional franchises or collegiate athletic departments to drive fan engagement.

Brand Manager – Oversee the public image, messaging, and market placement of a specific product line, running cross-functional teams to coordinate campaigns and product launches.

Business Analyst – Evaluate organizational challenges, streamline daily operations, and use data-driven insights to help companies solve complex structural problems.

Business Development Representative – Identify new business opportunities, manage corporate relationships, and pitch high-value products or services to prospective organizational clients.

Corporate Account Manager – Serve as the primary point of contact for high-value, long-term clients, managing customer relationships and ensuring retention and contract growth.

Digital Marketing Specialist – Drive brand awareness and website traffic by managing paid search campaigns, optimizing web content, and executing targeted email strategies.

Global Supply Chain Analyst – Coordinate operations for businesses working across international borders by analyzing economic trends, tariff policies, and overseas vendor logistics.

Market Research Analyst – Devise methods to collect and analyze consumer data, helping companies understand market demand, target demographics, and competitive pricing strategies.

Project Manager – Lead cross-functional teams to execute strategic business initiatives on time and within budget by managing timelines and stakeholder expectations.

SEO Strategist – Analyze search engine patterns and website performance metrics to optimize digital content, improving organic visibility and consumer acquisition.

Social Media Manager – Build and execute an organization’s social media roadmap, tracking user engagement analytics and designing creative campaigns for targeted platforms.

Sports Account Executive – Generate revenue for sports franchises or athletic organizations by selling corporate sponsorships, group assets, and premium luxury packages.

Sports Ticket Sales Representative – Drive franchise revenue through outbound B2B and B2C sales campaigns, managing full-menu marketing assets including season tickets, group outings, and luxury suites.

Build momentum through Explore → Build → Engage → Launch. Complete checklists, attend events at each stage, and tap Resources for career development support throughout.

First-Year: Explore

Explore business and management by taking introductory courses and getting involved with organizations such as Campus Activities Board (CAB), Houndpreneurs, Business Professionals of America, Student Government Association (SGA), Residence Hall Association, and Heights Yearbook. These groups give you early practice in planning events, managing budgets, marketing, and working on teams. Complete beginner-level LinkedIn Learning courses to explore interests in management, marketing, leadership, and entrepreneurship.

Sophomore Year: Build

Deepen your business coursework (such as management, marketing, accounting, or entrepreneurship) and take on more responsibility in student organizations. Join Business Professionals of America (BPA) to develop leadership and technological proficiency, and consider roles in Houndpreneurs, Student Government Association (SGA), Residence Hall Association, Campus Activities Board (CAB), or as an Admission Ambassador, Orientation Leader, Resident Assistant, or Student-Athlete Advisory Committee (SAAC) member—any role where you lead people, projects, or programs builds management skills employers value.

Junior Year: Engage

Secure (or complete) at least one internship in fields such as management, marketing, HR, operations, sales, or related areas to apply your skills in professional settings. Attend networking events and career fairs, and actively build your LinkedIn presence by highlighting leadership roles (e.g., CAB, SGA, RA, Houndpreneurs), class projects, and internship experiences.

*Internships significantly boost graduate employability across studies. Students with internship experience consistently achieve higher job placement rates and better career outcomes than those without. (Baert, S., Neyt, B., Siedler, T., Tobback, I., & Verhaest, D. (2021).

Senior Year: Launch

Launch with clarity. Apply best practices to your next step (full-time roles, graduate school, a service year, or beyond) using Resources for tailored résumés, cover letters, the job search, interview preparation, and more! Leverage your experience in leadership roles to show employers concrete examples of management, communication, and problem-solving in action.

LinkedIn Groups for Students Interested in [insert]

Why join LinkedIn groups? LinkedIn groups give you access to targeted professional communities where you can network with industry professionals, discover hidden job/internship opportunities, stay current on industry trends, ask career questions, and learn from experienced practitioners, all for free. As a student, joining these groups helps you build your professional network before graduation and signals a genuine interest to recruiters.

Recommended Groups for Assumption University Students:

Business Professionals of America – The leading career technical student organization for students pursuing business management, marketing, entrepreneurship, and information technology. It empowers future leaders by providing unmatched opportunities for professional growth, leadership development, competitive learning, and community service, thereby enhancing career readiness and civic participation.

Sport Industry Group – An international sports business network focused on sharing industry insights, connecting professionals, and celebrating leadership. It provides students with access to global sports trends, networking events, and career insights across athletic marketing, sponsorships, and franchise management.