Guest Post – Why is Instagram a Good Marketing Tool for Non-Profit Organizations like Riverside Community Care?
Megan Kaswandik is a Talent Acquisition Coordinator for Riverside Community Care. Since a picture is worth a thousand words, Megan uses social media regularly to promote her company. Here, she shares some insight as to how your social media knowledge can help you in your career, especially if you are interested in pursuing non-profit work or working for a small business.
Instagram is a great way to engage our employees and people served via photos. It allows us to reach audiences we have developed on Facebook, LinkedIn, and Twitter and also gain new followers.
2. BRAND AWARENESS
Riverside recently created a mascot showcased in the pictures to left, named Barnaby. By having a common mascot that all employees can get to know and relate to, it allows our organization to have a more active and engaging culture.
3. SHOWCASING EMPLOYEES AND INCREASING LOYALTY
Instagram is a great way to highlight employees on what they do at your organization. We have started asking our staff what they love about working here. Showcased to the left is our Chief Human Resource Officer, Carolyn Carpentier.
Carolyn says, “I love working here because the employees, and particularly the management and Leadership, at Riverside care so much about the work we do. They demonstrate extraordinary capabilities, collaboration and compassion, always in the best interests of the people we serve. I am so proud to be a member of the Riverside Team!”
4. RECRUITING NEW TALENT
Instagram is a great way to advertise current job openings for your organization because it has over 300 million active monthly users and also allows you to constantly expand your network.
5. HIGHLIGHTING EXPERIENCES
By highlighting specific programs at our organization, it gives our employees and greater community a greater insight to company and what we do. It is also a great way to share company news with employees and people served.
6. GROWING OUR COMMUNITY
Instagram is a new and unique way to engage the world through pictures, and by knowing how to engage your followers in the best way, the more followers you will gain.